Okt 10, 2009
Bogusky on cogs and stuff
Agencies usually bring two films.
Agency: I got this 60 second film that doesn’t answer your business problem but it’s very artistic and I got another 60 second film that doesn’t answer your business problem and it’s not that artistic.
Which one do you wanna buy?
Client: Because you fucked me with not answering my business problem I would prefer to hurt you by choosing the non artistic film.