As part of the research for my master thesis I intend to do expert-interviews with advertising professionals to get their view on the subject. So far I managed to schedule interviews with account planners in major German advertising agencies such as TBWA, Media Arts Lab and Jung von Matt as well as with the author [...]

The fact that human communication cannot be explained as a one-way-street is commonly agreed upon. It is always mutual and therefore does not correspond to the technical transmission of information from a sender to a receiver. However classical advertising still largely pursues that very same strategy, when sending out a message via mass-media expecting that [...]