Just found this on some webpage. I always thought that any more Apple addiction than at UdK Berlin is hardly possible, but this proves me wrong. The Missouri School of Journalism is almost Windows-free territory, which they underline on their website: Students are encouraged to acquire wireless laptop technology from Apple, which the School has [...]

Charles Leadbeater just finished a user-edited book on collaboration. A comment on our increasingly participatory culture that presents a historical overview about co-innovation and shows countless examples. Leadbeater tries to develop underlying principles that foster user participation. Have a look at the full draft on his website: PDF or read a short abstract from the [...]

A speech on co-creation and collaborative innovation: Charles Leadbeater describes the rise of the so-called ProAms, who are highly passionate about a certain product, brand or more generally a certain cultural niche.

Advertising and marketing is under fire: Targeting consumers has become increasingly difficult as an easily available over supply of media entertainment provokes avoidance of advertising content. Traditional advertising and thus traditional communication models focus on the transmission of a message to group of consumers ultimately addressing only the brand’s needs: an unbalance value exchange is [...]