Collaborative brand management: How brands and consumers create value

Though I finished the whole thing more than two years ago, I haven’t had a chance to publish it since. Now here it is, though unfortunately written in German. I’d like to summarize the key points in English in the near future. So stay tuned for this abstract.

If you happen to download and read the attached German thesis, I’d very much appreciate dropping me a line or two and sharing your thoughts with me. Feel free to share my thesis but please adhere to creative-commons.